You already have the expertise to offer a menu of medical grade services to clients. Surely it can’t be too difficult to find appropriate retail lounge space and put a staff in place?  It sounds simple enough... But is it?

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Points to consider:

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• What are the needs and concerns that draw clients through the door, and how do you address them?

• How do you create an environment that is welcoming and not intimidating, so clients feel good about being in your spa and want to come back again and again?

• How do you make your services attainable for a broad range of clientele and still maintain a healthy bottom line?

• How do you efficiently move clients through the schedule, and still communicate all there is for them to know?

• What steps should be taken to ensure your staff is empowered to create an excellent experience for your clients?

• How will you deal with problems that arise if there isn’t another department to “handle them”?

• How many staff members will you hire? Who will train them?

• What technology platforms will you use to manage day-to-day operations?